Madigan McGrath graduated from West Chester University with her M.A. in Communication Studies with a Graduate Certificate in Digital Media Marketing in May of 2024. Her final semester was dedicated to her thesis titled “Social Media Comments of Top Athletes: A Gender Analysis.” She previously earned her B.A. in Media & Culture, concentrating in media production, in May 2023 after three years of study. During her undergraduate career, she was in the Accelerated B.A. to M.A. program in Communication Studies.

Her areas of interest include digital marketing and media production. She was originally going to school to become a registered dietitian until she realized that her heart was in media production and marketing. 

McGrath started her media production experience in her hometown of Fairless Hills, PA at Pennsbury High School where she was heavily involved with her school’s news station, The Pennsbury Channel. Throughout her high school career with The Pennsbury Channel, Madigan served as a tech director, newscaster, newscast editor, and live stream camera operator.

As a tech director, Madigan ran the camera angles for Pennsbury’s graduation in 2021. In addition to being on the morning announcements, she assisted in the filming and editing processes. She worked closely with the local sports network, WBCB Sports, to live-stream Pennsbury’s football games. Having formed a close relationship with WBCB, Madigan was asked to host a segment about the football team that was aired during each game. She was also asked to be the interviewer on the senior prom’s red carpet in 2019 where she was on stage with Jersey Shore’s Pauly D, that year’s featured performer, to record his stage set. Madigan was the winner of Pennsbury High School’s video production award in 2020 and after graduating from Pennsbury High School, was invited back to be part of the video production team for school events such as proms and graduations. She found it an honor to be recognized as a capable and experienced individual.  Madigan has since had the opportunity to be the on-stage videographer for the prom’s entertainers, Vanderpump Rules’ James Kennedy and the Sugar Hill Gang. She is skilled in Final Cut Pro, Microsoft Office Suite, iMovie, Adobe Premiere Pro, Adobe Creative Cloud, and Canva.

While completing her undergraduate degree, McGrath was the Marketing Team Lead at Rip Roarin Productions in West Chester, PA, where she worked on various video projects for companies like Green Lawn and Pest, World Travel Inc., and QVC. She also served as the social media manager for all Rip Roarin Productions social media accounts.

At Centennial Lending Group in Horsham, PA, Madigan McGrath served as a Digital & Social Media Specialist. In this role, she developed and executed branded marketing materials and weekly social media content for fifteen loan officers, ensuring consistency with the company’s brand across multiple platforms. Collaborating with the marketing team, she implemented digital marketing strategies, monitored content on platforms like LinkedIn, Facebook, and Instagram, and used analytics to refine their approaches. Notably, she achieved a 31.25% growth in new Instagram followers for the company president within six months, leading to a 284.72% increase in follower acquisition compared to the prior period. Additionally, she coordinated the filming and editing of multimedia content, including the company president’s podcast and engaging social media videos, further enhancing the company’s digital presence.

While working full-time at Centennial Lending Group, Madigan completed her M.A. in Communication Studies with a Graduate Certificate in Digital Media Marketing from West Chester University. Balancing her job with academic responsibilities, she dedicated her final semesters to researching and writing her thesis. This experience allowed her to further refine her skills in digital marketing and media studies while effectively managing multiple projects and tight deadlines.